At Violet Tourist, a boutique cannabis grower, I directed the brand’s creative and strategic presence across all touchpoints. My responsibilities included:

• Marketing Strategy: Designed and executed campaigns that elevated the brand’s identity and connected with niche audiences.

  
  

• Packaging Design: Created distinctive, compliant packaging that balanced aesthetic appeal with regulatory requirements, reinforcing brand recognition.

  
  

• Social Media Design: Developed engaging visual narratives for digital platforms, cultivating community and amplifying brand voice.

  
  

• Website Design: Oversaw and implemented web design projects, ensuring a seamless digital experience aligned with brand ethos

  
  

• Graphic Design: Produced and managed a wide range of visual assets to unify the brand’s look and feel across mediums.

Impact: Strengthened Violet Tourist’s presence in the boutique cannabis market by harmonizing design, storytelling, and strategy into a cohesive brand experience.